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Our Mission

At the heart of Xicama lies a simple mission. We’re here to empower you, our extended family, to embrace healthful choices effortlessly and joyfully. Through Jicama-powered products, we’re bringing the wisdom of food and generations past, directly to your family’s table.

As Seen In

Our Story

Let’s Go Back To Where It All Began

Welcome to the childhood home of our founder, Mona Sharma. In those early days, Mona watched her mother wrestle with health challenges, seeking solace in the healing powers of diet, meditation, and spiritual wellness. “Eat it, it’s good for you,” became her family’s mantra and remains true in Mona’s household today, as she often turns to the same holistic remedies she grew up with.

Now, as a celebrity nutritionist, Mona knows the profound impact of diet on holistic well-being and believes that nourishing your body can be a truly joyful and grounding experience.

One fateful day, inspiration struck while juicing her favorite root vegetable at home. What if she could harness the power of Jicama, and make this digestive and immune boosting superfood accessible to all?

Thus, Xicama was born.

Going Beyond The Ordinary

Heritage-infused wellness.

We take pride in bringing the age-old wisdom of Jicama's healing properties and the wisdom of our ancestors into the modern world. While this ancient superfood has been cherished for centuries in Mexico and India, our innovation makes it accessible and enjoyable for everyone. We bridge the gap between tradition and today, connecting the rich history of Jicama with the wellness needs of our contemporary lives.

Going Beyond The Ordinary

You feel good because it is good.

We only use intentionally picked, all-natural, and organic ingredients so our products taste good and make you feel even better. Because when your gut is happy and healthy, it has a profound impact on both your immune system and your mental health, sending a ripple effect of vitality throughout your whole body. We keep the sugar low, the calories lower, and the back of the label nice and easy to read–in fact, Jicama should be the only ingredient you have trouble pronouncing.

Going Beyond The Ordinary

Rooted in heartfelt connection.

We aren’t just about introducing you to high-quality products (although we hope we do that, too!). We’re forging connections to the rich history of Jicama, the Earth that provides for us all, and creating a space where everyone belongs. As a community gathering ground, we invite you to our table to join in on the powerful benefits of this superfood and what can happen when we support our physical and mental well-being.

Bringing Generations Together Through Timeless Wisdom

A warm invitation to join our family table.

Beliefs That Ground Us

Nurturing the roots of our brand, these values are the heartbeat of who we are, keeping us grounded in our dedication to well-being, community, and the timeless wisdom of nature.

It’s What’s Inside That Counts

We’re dedicated to crafting pure products for your well-being. By using all-natural ingredients that are a testament to our commitment to clean, nourishing goodness, our products embody the very essence of nature's bounty. We're not just providing healthier options for today; we're sowing the seeds of a healthier future. Within all our products lies a commitment that the choices we make today positively impact generations to come.

True to Our Roots

We live symbiotically with our planet so, if it isn’t healthy, we won’t be either. Thus, we take pride in being sustainability stewards, tending to the Earth's bounty with care. We're constantly exploring innovative and Earth-friendly solutions to minimize our farming footprint in Sayulita, Mexico where our Jicamas are grown. We work closely with our beloved farmers to create more regenerative systems, ensuring our legacy is one of positive impact and lasting environmental health.

Our Ear is to the Ground

We believe in the power of listening, learning, and evolving to create an extraordinary experience for our community. When we embrace the wisdom of our customers, we can continuously fine-tune our offerings; blending science and innovation with your needs, to create a path to wellness that deeply resonates. Together, we’ll discover ways to make you feel your best that are delicious, uncomplicated, and dare we say…addicting.

Food is Medicine

In our founder's home, food isn’t just sustenance; it is a source of healing and health. We've taken that wisdom and woven it into the very fabric of Xicama. Here, we don't just talk about food as medicine; we live it, breathe it, and invite you to embrace it with us. The age-old truth that nourishing your body fuels your mind and soul, drives us every day. We're here to make your wellness journey not just enlightening but enjoyable and effortless.

Rooted In Wellness Podcast

Join us as we chat with leading health and wellness professionals, sharing tips for a happier, healthier life. Explore the magic of mindful living and nature's wisdom, and let's make wellness an effortless part of your daily routine. Tune in and discover the keys to your most balanced and joyful self.