L.A.'s favorite superfood brand, Xicama™, to launch first ready-to-drink beverage inspired by Coachella Success
Feel it in your gut this winter, and enjoy the first ready-to-drink jicama-based sparkling waters created by L.A.'s favorite superfood brand, Xicama™. Available in three refreshing flavors— Spicy Watermelon, Coconut Pineapple, and Coachella favorite, Cucumber Ginger — Xicama™'s newest beverages can be enjoyed on their own, or mixed with your favorite spirits.
With Xicama's ready-to-drink sparkling waters, you can immerse yourself in the refreshing taste of jicama, while reawakening the powerful gut and immune boosting benefits of this ancient Latin American superfood. The jicama used in these innovative beverages is harvested in the Pacific coastal village of Sayulita, Mexico, and is passionately blended with all-natural ingredients to reignite your mind-body connection. Whether you're whipping up cocktails for you and your friends, or looking for a delicious and healthy non-alcoholic alternative on a weeknight, these jicama-based sparkling waters will be your new go-to. Drink to good health. Buena Salud!
The Launch of Xicama™'s new ready-to-drink beverages follows the incredibly successful launch of the company's first jicama-based cocktail mix, Xicamix, at Coachella last year. The star ingredient of both Xicamix and the new sparkling waters is jicama (hee-kamah), a root vegetable native to Mexico with a fresh and lightly sweet taste. Celebrity food experts including Goop's Gwyneth Paltrow, Food Network's Rachael Ray, and Genius foods author Max Lugavere, have named jicama "The Superfood of 2019" for its ability to nourish the body with Vitamin C, prebiotic fibre, and essential vitamins.
Xicama™'s read-to-drink sparkling waters will be available for purchase February 1st, 2020 on Amazon and Shopify, and will be available March 1st, 2020 in retail outlets across the U.S.
About Xicama™: Xicama™ was created by Holistic Nutritionist and Wellness Educator, Mona Sharma. For over a decade, Mona has studied the connection between food, gut health and vitality. Having recovered from two heart surgeries, and with a family history of autoimmune disease, Mona was amazed at the power we have to heal our bodies with Food. Mona's mission for Xicama™ is to create a line of functional food products that deliver the gut and immune boosting benefits of Jicama.
Xicama™ is rooted in centuries of ancient wisdom, playfully awakened for the modern world. The jicama used by the company is harvested in the Pacific coastal village of Sayulita, Mexico, and is passionately blended with all natural ingredients in sunny California. Enjoy the exotic, refreshing flavors and health boost of Xicama™.
Xicamix™, a collection of 3 first-to-market Jicama-based cocktail mixes created by Bar Lab for Xicama™ and their parent company IQ Foods International, is only the beginning for Xicama™. Along with these new and innovative Jicama-based products, Xicama™ will be launching Jicama Water, Jicama Gut Shots, and Jicama Flour, in the near future.
About Mona Sharma: Mona Sharma is a dynamic leader and entrepreneur in the health and wellness industry, as well as a celebrity wellness educator, who works with high profile clients all around the world. She recently secured a reoccurring role on the Facebook series Red Table Talk, where they profiled her health and wellness work with Will Smith and the entire Smith family. She is also a Holistic Nutritionist, mind/body coach, and founder and of Xicama™ an innovative line of functional food and beverage products, that deliver the gut and immune boosting benefits of the superfood, Jicama, and were an official functional cocktail mix at Coachella 2019.
Mona is now living in Los Angeles, and working with clients around the world. Growing up, Mona spent her summers, learning the power of food as medicine, yoga, and meditation to heal the body. Today these are the pillars of Mona's philosophy, helping her clients achieve their goals for long term optimal health and excellence. She believes in functional nutrition as medicine, breath and movement as therapy, and meditation as mind re-conditioning, ridding the effects of learned behavior, stress, and inflammation of the body. Mona awakens the health, mindset, and lifestyle that allow her clients to thrive, achieve their goals, while developing sustainable habits with fun and ease.
For sample or interview requests with Mona, high-resolution shots or any related media inquiries please contact: Michelle Calvert, 416.640.5675, 323.348.6412 or email firstname.lastname@example.org
For sample requests and to preorder Xicama drinks, please call: Jill Oliver, VP Sales, 303-817-6087 email: Jill@iqfoodsinternational.com